That’s why they’re not discharged in bankruptcy: to make them possible to be made en masse.
So the answer to your question is as much as I think they could reasonably repay based on their earning potential after graduation. Which is a reasonable answer to the whole problem except that it hands a huge advantage to rich kids who's parents can write that tuition check.
If we disallow lending, that would tend to limit the attendance at “away from home” colleges and universities to the upper middle and upper classes. I don’t know that outcome is obviously “better”. It would be a massive boon to the wealthier families as compared to today.
I benefited massively from student loans and Army ROTC scholarship; I don’t want to see that taken away from future generations (even if removing that would benefit my family).