It's always going to vary depending on your location. Google Maps still has far richer business listings, Apple Maps is getting there in capital cities but still nowhere near as close as Google.

I'm in Australia, a recent example I had was I typed in the supermarket chain "Woolworths" into Apple Maps search, started navigating, before realising it was navigating me to a petrol station that once upon a time had a Woolworths shop attached. Apple Maps literally did not differentiate between supermarkets and petrol station shops.