It's absolutely reasonable for a government to impose its own market rules - but even there, the government follows its own logic for what to impose. Either to benefit consumers, protect local industries or industry segments (e.g. smaller companies), or increase tax revenue. What's the logic behind such a restriction? Unless applied to all app stores, this would be unfair to Apple.
For both customers and app-developers, we make an assessment of value and decide which phone to buy or which phone to target with apps. For app developers this involves a contractual obligation they freely sign on to. Making an assessment of value that is based on not meeting the obligations you agreed to is an act of bad faith. You don't "deserve" to play on my turf if you're not following my rules. Go play in someone else's yard. I can see how it makes sense for a government to assess whether everyone's yards needs to be follow a basic set of rules. That currently exists in the sense that no contract or agreement can upend the laws of the land. Is new law required here? Perhaps, but then it won't be Apple specific. Depending on how its worded it may apply more broadly than to just app stores. In which case there's a whole raft of rent-seekers who may not want such laws.
Fundamentally, it boils down to this (in my view):
Are smartphone ecosystems private property upon which third parties are allowed to conduct commerce subject to the property owners rules?
OR
Are smartphone ecosystems a public commons upon which third parties are free to conduct commerce as they wish?
That's a good option. At the same time I can also work together with other citizens of my country to force Apple to allow alternative app stores. Our reason would be that we think society stands to benefit from this. Whether or not Apple "deserves" [1] a third of app revenue doesn't matter.
Allowing alternative app stores would then be the price Apple has to pay to access our market. They might not like this, but they're free to ignore this market. Other companies will be happy to comply.
[1]: I'm not sure that it's meaningful to say a trillion-dollar company does or does not deserve something.