Re:The Matrix Resurrections estimated to lose Warner Bros $100M
by leereeves on Tuesday January 11, 2022 @04:01AM
(#29889165)
What exactly is impact value? That article didn't explain it very well.
Re:The Matrix Resurrections estimated to lose Warner Bros $100M
by 1123581321 on Tuesday January 11, 2022 @05:02AM
(#29889555)
Impact value is an attempt to measure the title’s contribution to streaming revenue through signups and retention.
Matrix was viewed about 3 million times in its opening week. Assuming it doubles that over the first month, that’d be 6M * 7 or an impact value of $42MM. If you want to be generous, multiply again by a number to account for HBO Max’s smaller size compared to Netflix, or to account for Max’s strategic importance to Warner. Either way, the contribution is significant but not enough to make Matrix 4 a hit relative to its budget.