Yeah, it doesn't help that the media used to almost exclusively refers to car crashes as "accidents", falsely implying there was nothing that could have been done to avoid the situation, putting zero fault on any drivers involved. At least nowadays you see headlines about "car crashes", although you'll still find ledes like "person struck by dies of complications". No need for passive voice, a driver struck and killed that person.
..and on that note, they are doing much of the same with gun violence, too. "A 14-year-old girl has died after she was struck by a stray bullet shot by police while in a North Hollywood department store. [0]" Passive voice, putting the intent on the bullet, not directly saying the girl was shot to death. To read that quote, you'd think the bullet took it upon itself to strike the girl, who died of her own volition.
0 - https://people.com/crime/14-year-old-girl-killed-by-stray-bu...
DOTs around the US measure vehicle traffic regularly, but very few measure any kind of other traffic, so they don't even know how many travelers are on roads that are not in a car.
Same thing in the Greater Seattle Anarchist metro area, but we don't get screaming Nextdoor or city subreddit posts every time there's a fatal automotive crash.
This is the current battle in Toronto, Canada.
Last year, there were more people killed by cars than gun violence, but you wouldn't know it by the media coverage.
The city, largely due to strong local advocacy, has started to respond with physically separated lanes, but we're talking double digit KM/year, if we're lucky, when we need 100s of KM to link the city together like this Milan proposal.