the most important thing mentioned in the article is "targeting the five billion people who live outside the current 'traditional' smartphone market." - whoever understands this will be the world leader in the future ... even the companies like Nokia and Yahoo that looks like failures today can comeback because they understand these 5 billion people better than many others , but somehow the noise of 'traditional' marketers has disillusioned their original strategy... someone has to just pick-up those threads and bring back these companies on track.