What makes this even more egregious is that it isn't 30% of profits that Apple seeks as rent, but 30% of all revenue. A 15% to 30% rent on all revenue automatically makes many businesses completely infeasible, especially those with low margins. The end result is that market innovation and efficiency are suppressed so that Apple can turn an ~80% profit margin[1] via the App Store at the expense of new and small businesses.

[1] https://www.marketwatch.com/story/how-profitable-is-apples-a...