Film "success" is still measured primarily in box office revenues, indicating - to me at least - that a successful theatrical release is where the money's at. There are certainly some people out there who would rather watch some shaky camcorder recording of a theater screen for free than actually go to a movie theater, but it doesn't seem like that's had much of an impact on the box office bottom line - even with COVID affecting theater attendance - probably because of the theater experience itself still ostensibly having some dollar value.