It's a word whose meaning is gradually being deradicalized by mass media.

Once it stops being about fighting back against the black community being murdered in broad daylight by police or striking for $15/hour and starts being about "unthreatening-to-state-and-capital" topics like pronoun choice and diversity quotas in the C suite it starts to look a bit ridiculous.

And thats the point where a lot people start to hear about it and reject what they see.