That's because a lot of us like to read offline and via e-ink. It's replaced a newspaper for many folks who want to just relax and somewhat unplug for a bit.

You can get the NYT literally delivered to your door in completely offline form. I used to pick up a copy to read during lunch at work, back before smartphones.

The Sunday NYT is a bit of a challenge, mind you.

The news I'm interested in doesn't come in a newspaper though. Too niche.

I'd point to something like Feedbin's ability to pull remote content from the subscribed site, then. No idea how well it works on something with an e-ink display, though. You might look whether anyone's made a stand-alone RSS client aimed at offline reading that has that ability.