Typically "vegetables" are synonymous with "the boring vegetables" when it comes to convincing kids to eat them. They'll jam in the mash potato like it's going out of fashion, but the kale/cabbage gets funny looks and derision.

I try to get creative with my vegetables so that not only my kids eat them more, but so do I.

and by creative I mean "add lots of different flavours, herbs, and spices to mask their otherwise dullness to make them exciting"