Bootstrapping a $30k profit/month company from our internship earnings (Part 3)

Re:Bootstrapping a $30k profit/month company from our intern... by stevenwei on Friday September 09, 2011 @01:36PM (#2979006)

Great series, thanks for sharing.

I am especially curious how effective you guys found paid advertising to be - the conventional wisdom I've heard is that it's pretty pointless for advertising App Store apps.

Are you guys still doing any paid advertising these days, or is it mostly organic/word of mouth/cross promotion at this point?

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Re:Bootstrapping a $30k profit/month company from our intern... by n9com on Friday September 09, 2011 @01:44PM (#2979042)

Thanks. Paid advertising is pretty much useless, unless you have very deep pockets. We just splashed a bit of cash on it as we needed to do everything possible to break into the Top 25 'Golden Zone'. We also got a very good deal at $0.01 CPC and they matched our initial deposit of $250.

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Re:Bootstrapping a $30k profit/month company from our intern... by stevenwei on Friday September 09, 2011 @01:55PM (#2979087)

Thanks for confirming. Do you think the initial ad spend was worthwhile? (Do you think you would have gotten into the Top 25 without it?)

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Re:Bootstrapping a $30k profit/month company from our intern... by n9com on Friday September 09, 2011 @02:06PM (#2979155)

probably could have broken into the Top 25 without it, but didn't want to risk not advertising, just in case we didn't.

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