Hi, Anirudh here, and thanks for reading. Although iAds eCPM has dropped, we normally still manage high single digit figures. Our revenues from ads have roughly halved, but there are the odd anomalies in eCPM rates. For instance, yesterday was pretty stellar at a $17.7 eCPM average. Certainly, late last year, especially when iAds was first launched in the UK, ad revenue and CPM rates were at their peak.

However, by moving onto the Mac App Store at an early stage with popular apps, we have shifted from solely relying on large ad revenues as our income source to paid app income. Our overall daily turnover ratio between paid app earnings and ad revenue is now roughly 50-50.

Open to answering any more questions directly here on HN, so do keep them coming.