Not defending Elsevier's practices, but people who get their information about the pandemic etc. from Joe Rogan are probably not going to read (or even understand) a research paper from an academic/medical journal. The problem with misinformation isn't lack of access - there are plenty of accessible, high quality articles that are written for the layperson - the problem is that people are reading (either through choice or The Algorithm) misleading and sensationalised tabloid clickbait.