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Re:Advice to startup founders: prepare to fail by mavelikara on Sunday January 02, 2022 @03:33PM (#29773523)
https://techcrunch.com/2015/02/01/the-saas-travel-adventure/

There is more recent content written on this framework - Google for T2D3.

Re:Advice to startup founders: prepare to fail by gnicholas on Sunday January 02, 2022 @03:53PM (#29773758)
Ah, good to see the context — which apparently requires having $2M of ARR before you start.