Right now buying IP rights is a bespoke process involving lawyers. It has very high transaction costs in the Coasean sense. Tokenizing and standardizing these things, and standardizing the way revenue across directly to the rights holder in a way that is agnostic to who the owner is.
This is the value of the decentralized economy. It has the ability to shrink the domain of responsibility for the traditional legal system, and standardize things in a way that simplifies entry for entities that are less legally fluent.
I think an appropriate analogy here would be between the private and public markets. Buying stocks on the public market is easy and simple, because the process is standardized. You don't have to read complex legal agreements or study cap tables. You just click buy. The token economy has similar properties, although all the details of what the best ways to standardize, and what should and shouldn't be standardized, are not yet flushed out.
Now the relationship is the reverse, I give content to some org and they can do as they wish with it; I'm surrending it for them to use in exchange of them allowing me to use their platform for free.
e.g. from Twitter's terms of use:
> By submitting, posting or displaying Content on or through the Services, you grant us a worldwide, non-exclusive, royalty-free license (with the right to sublicense) to use, copy, reproduce, process, adapt, modify, publish, transmit, display and distribute such Content in any and all media or distribution methods now known or later developed (for clarity, these rights include, for example, curating, transforming, and translating).
If the content was hosted somewhere else and then displayed on twitter instead, this would not be the case or I could revoke it in the future but still be able to distribute such content via other means
Now, if I want to use another site then I need to duplicate the content myself.
Since all that they really offer is the userbase/community, its very hard for competitors to come into play and offer better terms or capabilities. In fact, they can change these terms at anypoint and I can do very little about it aside of deleting my account (if they even allow you to do that!)
And you are right twitter can still have that clause, and they can cause they have somethign to offer (i.e. a userbase) but if the content of everyone would be somewhere else other competiors would be able to offer it and then competiion for users would tend to make those terms more accessible to those that care enough to read them.
* you can by doing it as in an event sourcing system. After all blockchains+smart contracts are similar to a giant state machine
This seems incompatible with the goal of control: instead of giving Twitter free rein to reproduce your content however, you’re giving everyone on the internet the ability to do what they want with it, completely unrestricted.
(Yes, you could DMCA then but then the blockchain is useless)
Unless whatever service accessed the tweet/image/text/whatever made a local copy and is displaying that once the "blockchain service" no longer allows access.
An NFT doesn't confer access control. Its a certificate of ownership, the asset itself is infinitely reproducible.
if you are not aware of how something like what I described could work maybe have a read around on some simple smart contracts where there is hidden state (like guess the answer or contracts that implement role access/control for certain features)
I see it more as retaining ownership some of the content we produce and happily give to twitter, youtube, facebook etc to monetise and have some more control over it
Things as being able to:
* remove access to site to display my content but still be published somewhere else if I wish to do so
* be able to serve my content to people that prefer to use another tools without relying on twitter to have a public API as long as I granted them access
* get the person getting hits and making money of ads to share some of that with me, or maybe pay my gas fees
* not be shut down because a given site or state decides my content is not worthy of it, they are still allowed to do this, but I could still continue via another "frontend" and people can choose
There are more use cases around this, and there are many gaps yet around the economics of it to make it accessible/free, make it desirable, legality, liability etc which I believe remain to be solved