> I don't really see how their actions are substantially different from other corporations of their scale.
I don't think they are, but the site/organization is just focusing on Google rather than "Big Tech" as a concept and industry, which is a reasonable approach given the size and magnitudes of it all.
Facebook's embedded videos are routinely ripped from YouTube, and Facebook monetizes those videos, but is often tardy in enforcing DMCA requests.
Oil companies will cook the planet and destroy life on earth with how insanely reckless their policies have been.
Listen to Louis Rossman on Apple.
Look at the June oven, and how Amazon tracks trending products and redirects traffic to their own models.