Useless NPC demands X, provider provides X, provider observes useless NPC's consumption of X and models the behaviour of useless NPC to a very high degree of accuracy allowing them to exploit the attack surfaces of useless NPC by providing and charging for the exact things which those attack surfaces guarantee useless NPC will demand, and in so doing accrues power at scale.
All of this has a genesis in the attack surface of the useless NPC. You can't model and manipulate independent, self-reliant people who understand the nature of the world well enough to provide for themselves what you would otherwise be providing for them in an exploitative way, and the harder you try the more clear it is to those parties that what you're doing is exploitative, whilst the exact opposite is true when the exact same behaviour is modeled against the useless NPC.
And unfortunately it seems that the majority of the world is constituted by useless NPCs, the very fact that these exploitative agents prosper again and again when their strategies are tailored to be most effective on those useless NPCs and are repellent to the small minority of civilisation not constituted as such very clearly demonstrates that.
Maybe you'd say this is victim blaming, maybe that's fair, but it is as far as I can see over the entirety of my life watching very closely an accurate description of the way that civilisation tends to evolve. And we don't expect that attack surfaces won't be exploited in technology, instead we harden those attack surfaces, minimise them as much as possible, fix the afflicted targets rather than just expecting that they won't be exploited.
I don't see how the same logic should not be more broadly applied.
And that process which does take place and largely constitutes what passes for modern life is then under the power and observation of parties who do understand how the underlying sausage gets made, how the parties whom they serve think and how they will react and behave. Is it any wonder they then proceed to arrange their products and services to benefit from the nature of the parties whom they serve, even in an increasingly ruthless fashion?
If people behave like cattle en masse, sooner or later a rancher will show up.
Apathy to suffering (and by extension other evil) is the same as being evil, especially when you are benefiting by it. Admittedly, good and evil is a spectrum - but there is a lot of apathy going around.
My faith in my fellow humans has been shaken lately, I'm afraid, by the number of people in my local grocers not wearing masks, despite a big sign on the door saying that mask-wearing is mandatory (it is - that's the law at the moment, around here).
They were shaped by evolutionary forces dealing with the rest of humanity proper, the great unwashed masses, who want to know nothing and be proud of it, and who if you ask a question that is too complex will be made to feel uncomfortable, inferior, or unworthy. In large part, it seems the genuine curiosity that lies at the center of the psyche that inspires the outliers who end up succeeding beyond their wildest dreams is terrifying to the vast majority of humanity. Sooner or later they give up, shrug their shoulders, and say "Well, what can I do, we all must make our own decisions."
And so they retreat to their islands, while the ugly mass of humanity slides into a morass of continuously demanding that an uncaring universe be bent to their perceptions of how it should be, rather than how it actually is.
The parties in question that started out on such a hopeful path are now decidedly hostile, I do not dispute that. But the reason they became so is not because of their nature, it is the swamp which they waded through.