The linked website has many of your answers.

Some of the listed evils include mass surveillance, mass censorship, participation in drone killings, stealing and exploiting people's data for profit, building murder robots, colonizing physical space, systematic tax evasion, law violation, corrupt political lobbying, so on and so forth.

To your point, measuring the evilness of something is going to be fraught, especially in a competitive space of a bunch of other seemingly equally evil entities like Amazon, Facebook, etc.

One of the interesting differences is your other point, the "better alternative." Alternative to what? https://wiki.fuckoffgoogle.de/index.php?title=GoogleAlternat... - their reach is so far and wide that it takes pages to list out alternatives for the bits and pieces of what we use Google software for now. "BETTER" is relative and difficult to define, especially when one of the major advantages to Google products is their ubiquity.

"What is evil anyway..." great question. At some point, it seems like you know it when you see it.

Can you please tell me few organizations that are not evil ?

I'd think most companies generally wouldn't be considered evil outside the "there is no ethical consumption/production under capitalism" thought - some obvious candidates for organizations that are not evil are those such as Wikimedia, The Internet Archive, other non-profits. In terms of for-profit organizations, people often cite Costco, or companies that are in many ways the antithesis of some things google does like Brave Software.

It does not makes sense to me, sorry, if 99.999% of organizations are evil, then virtually all people are evil.

Hm, this is a senseless comment.

> May be I am naive,

Yeah maybe.

Seeing this post slowly fading away, I guess, there is a lot of Googlers here. Hasn't a Google employee just sued Google, because of the "Don't be Evil" contractual item not being applied?