sigh Any attempt to undermine a major software services company that doesn't start from a place from understanding how many users do not want this is doomed to failure.

You have to provide users a better service, not "freedom," if you want to woo them away from the Googles, Facebooks, Amazons, Apples, and Twitters of the world. Users, on average, do not want to "control" their machines any more than they want to rebuild their car engines. For most users, that level of "freedom" would basically guarantee their systems would be owned by the first hacker to bother to come across their under-secured self-administered solutions.