Microsoft buys Xandr, AT&T’s advanced advertising business

Re:Microsoft buys Xandr, AT&T’s advanced advertising business by rootsu on Wednesday December 29, 2021 @11:25PM (#29733583)

Off topic question,

Have you heard about Mediaocean? They are an old adtech company. I have an interview with them but I don't really understand what they do.

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Re:Microsoft buys Xandr, AT&T’s advanced advertising business by manigandham on Thursday December 30, 2021 @12:22AM (#29733912)

They make software to run advertising operations for big agencies and advertisers.

It manages ad campaigns, audiences, billing and finances, workflows, optimization, comps, etc. It integrates with major ad platforms which run the actual ads, and collects performance data from APIs and reports, and puts it all together in a single place for analysis.

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Re:Microsoft buys Xandr, AT&T’s advanced advertising business by rootsu on Thursday December 30, 2021 @01:10AM (#29734145)

Any idea how they are as a company?

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