No joke. I've attended a few events at GA, the first time I went I had a very difficult time finding it because whenever I looked up 'General Assembly' on Google Maps it sent me to the UN building.

Interestingly, now that I try it, it's no longer the case. Huge cheers to GA, incidentally. It's a fantastic space- one day I intend to be there in a more permanent capacity than weekend hackathons...