I’ve long been interested in self hosting, but constantly tweaking and never got #3 stable. After iCloud made it easy to do #1, I pushed my parents into using it and gave them my domain (@lastname). Now I just share it too, since it’s just too easy.

I encourage everyone who wants to change to something they control, or uses a paid iCloud tier to set up their own vanity domain for iCloud. It’s so easy and lets you own the identity, which is a critical part and portable. Not trying to shill anything, but it took 10 minutes and is offered by apple, so every not tech-savy person has heard of and trusts them, so it’s easier to convince others.