Running your own email is increasingly an artisanal choice, not a practical one

Re:Running your own email is increasingly an artisanal choic... by vaylian on Friday December 24, 2021 @12:03PM (#29675233)

Good point. But it is still one person/company less that reads your e-mail, if you and your correspondent used different e-mail providers previously.

There are also correspondences where you are only the receiver. For example, when you order things online. Gmail doesn't need to know what you are shopping for.

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Re:Running your own email is increasingly an artisanal choic... by im_down_w_otp on Friday December 24, 2021 @12:19PM (#29675387)

Unfortunately, they can still close the loop on purchase history and ad impressions through indirect, lazy association.

It's a very, very impressive edifice that's been created for identifying and tracking pretty much everybody irrespective of their direct, immediate interaction with the entity doing the tracking. I honestly think it's kind of funny that such a potentially insidious system was manifest for something as principally vapid as ad targeting.

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Re:Running your own email is increasingly an artisanal choic... by hackerfromthefu on Friday December 24, 2021 @05:17PM (#29678299)

Yes, quite the trojan horse.

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