The start was in political offices, which need CRMs and are motivated to move or they're fired. Constituent service satisfaction is one of the top indicators of being re-elected.

Moving into permanent government departments is more of a pain but we did see some success there.

Ultimately, though, the trough between early-adopters and getting mainstream is dishearteningly deep and there aren't enough ealry-adopters to build momentum. Not for us anyway.