I have always seen tons of monetization potential in Lanyrd. Conferences are a time of significant travel, planning, wining and dining, and other things that companies spend money on. And, Lanyrd stretches across a ton of industries. Just like companies will pay big bucks to sponsor an event, sponsoring the Lanyrd destination for that same event, if thousands of attendees will see it, is highly targeted and of similar value. As someone with a lengthy background in the advertising and lead gen space, Lanyrd seems like a gold mine to me in those areas alone, to say nothing of speaker reputation management, event planning assistance, group discounts for specific industries surround events, and more.