Why did you invest? I'm always interested when e.g. Fred Wilson blogs about this kind of thing. So in terms of team, market, product, trends, or whatever you want.

Can't speak for joshu, but I invested simply because Simon and Natalie impressed me as co-founders, and I love the product.

I knew Simon before he did Lanyrd. I try to back friends when they do interesting stuff. I figure if your friends don't have your back, they aren't really your friends, right?

I've done about as well investing in friends as I have on thesis investment, so it's not a terrible strategy.

Do you worry about the friendship souring if things go awry with the company/investment? In the sense that if a !friend investment goes sour, perhaps it's rough, but you're not out a friend in addition to the money.