It's crappy clearly, but I guess I am skeptical that it'd be easy to fix with regulation, at least it'd certainly take some very careful legislating to reign in. I suspect it would founder on pretty much the same problem we started with, FB's lawyers would say "we need to make money off this circus Your Honor, so of course we stacked the deck; if these rubes don't like it, they can always switch to Ello, it's a free country."