I feel like they would do rather well - there are so many new crypto "projects" and so many people "investing" in them. Investing in new coins using Eth for purchasing is very normalised in those circles, and people are super hungry for opportunities to enter an ICO.

Most of the people (or people with bots) making any sort of money with these new coins are getting in on the ICO and dumping their coins during the initial peak after public release. The whole thing is like a high frequency pump and dump, and there are large profits to be had for the few who can pull it off, which makes buyers particularly rushed.

The Binance Smart Chain has even more of this going on, it's madness. It's like the wild west of defi.