Even if everything else was exactly the same, they'd still make it considerably worse by removing trying out the fit from the equation. There's no way of running a try/return/send to next buyer cycle on that price level, it's all about best guess and eating the cost. Reminds me if how the IP family of protocols, unlike protocols from the old telephony tradition, does not promise anything about the connection before the packet is sent out. Only that this time there's actual stuff ending up in bins. At retail fast fashion, fitting booths have not yet entirely disappeared.