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A comment on The Dark Art of Pricing.
http://www.amazon.com/Strategy-Tactics-Pricing-5th/dp/013610...
I'm reading it for a second time right now and it's stuffed with actionable information on pricing, value communication (aka marketing), price communication, purchase cycle, pricing over the product lifecycle and so on.
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http://www.amazon.com/Strategy-Tactics-Pricing-5th/dp/013610...
I'm reading it for a second time right now and it's stuffed with actionable information on pricing, value communication (aka marketing), price communication, purchase cycle, pricing over the product lifecycle and so on.