Re:Shein beat Amazon and reinvented fast fashion
by bee_rider on Thursday December 23, 2021 @12:20AM
(#29658918)
If I remember correctly, TJ Maxx usually buys excess product from other brands (and possibly removes or covers up branding if requested). So they contribute less to this problem -- if anything they give less successful runs a second chance should mitigate damage slightly I guess.
I don't think this detracts from your broader point, though -- your specific example just happened to be the unusual exception to an otherwise good rule.
So one (Shein) might be less bad per unit style but encourages more rapid churn. The other traditional model claims fast, but is slower, but has higher upfront build and ship consequences.