I think OP’s sentiment was right. I vividly recall seeing at Christmas time at a Toys R Us dozens and dozens of Saturn boxes next to handful of Dreamcast boxes, next to 2 N64 boxes. And I remember talking to the cashier and them complaining that they couldn’t sell Saturn and Dreamcast. They expected Sega to go out of business soon. They also remarked that the Dreamcast was being artificially held back to make seem as big a seller as the N64.