Never heard of the .example TLD, so thanks for that. However, an issue I see with it is that it doesn’t look like a domain name. Things that end in ‘.com’ are synonymous with domain names, regardless of how accurate that assumption really is. I think people are just starting to get familiar with these new alternative TLD names, but I can easily see business people not understanding ‘myco.example’, while they would understand ’example.com’.