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Re:Failed for the past 12 years as an tech entrepreneur by scandox on Monday December 20, 2021 @11:17AM (#29626514)
Manage your reputation very very carefully.

I do tech for an email security service and we start blocking these very quickly once we see any anything we don't like.

Re:Failed for the past 12 years as an tech entrepreneur by start123 on Monday December 20, 2021 @02:40PM (#29629140)
I understand your concerns I personally hate short generic links. They are a big security risk especially phishing ones.

The way I counter this is by not allowing people people to create generic links in the first place unless you are a paid customer. Plus, you need to add your custom domain to do something meaningful on the platform.

That pretty much weeds out 100% of scammers.

Re:Failed for the past 12 years as an tech entrepreneur by ireadfaces on Monday December 20, 2021 @11:20AM (#29626567)
Can you elaborate more on this? I think we are getting blocked :|
Re:Failed for the past 12 years as an tech entrepreneur by scandox on Monday December 20, 2021 @12:10PM (#29627184)
A link shortener is a simple way for malicious or spammy email senders to cloak their malicious or spammy link in something which is not yet on a block list.

So what we find is that as new ones come into the market they are eagerly adopted and we start to see evil links. From our point of view the earlier we put in place a wholesale block the better, because otherwise they may become "too big to block" like bit.ly etc... Although even these are blocked by gmail from time to time (for example).

Re:Failed for the past 12 years as an tech entrepreneur by cillian64 on Tuesday December 21, 2021 @05:13AM (#29635855)
If security software can read email enough to observe the shortened URL, couldn’t it just see what it expands to and then judge the target URL? Link shorteners don’t seem to have any obvious CAPTCHAs.
Re:Failed for the past 12 years as an tech entrepreneur by scandox on Wednesday December 22, 2021 @01:00PM (#29652832)
We have about 500ms to make our assessment so we wouldn't follow a link in realtime and depend on it resolving and redirecting etc.

Instead we expand them later and visit and scan them after the fact. But at that point the email is often already delivered.

But bottom line url shorteners are so abused as to be a de facto sign of spam.