Unfortunately true. The steady, slow and, in everyday live, invisible erosion of privacy is what might ultimately bring an end to online privacy. Especially once certain politicians see the benefit of outsourcing surveillance to third parties. Despite privacy being generally held up a lot in Europe, there are definitely a lot of people in power all over the place that would love to have access to the kind of data ad-companies have.

That courts are ruling against this, in whatever way, is still a good sign.