Re:Lone Yelp review dogs business owner
by ShannonO on Sunday September 04, 2011 @09:40PM
(#2960819)
Amazon (and app stores, for that matter) have a huge advantage in that they can verify that the reviewer is at least a customer. Amazon differentiates these reviewers visually in the reviews. Yelp cannot take this verification step.
How does Amazon solve this problem? AFAICT, Amazon doesn't filter out any reviews, and I've never noticed fake reviews being a problem. Are people simply less inclined to give fake-glowing or fake-terrible reviews on Amazon? (Makes somewhat sense to me, since Amazon is less "personal".)