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Re:Lone Yelp review dogs business owner by patio11 on Sunday September 04, 2011 @12:56PM (#2959747)
From the perspective of a web searcher, a SERP with reviews for four [Buffalo Grove dentists] written by amateurs beats a SERP with zero reviews written by experts.

From the perspective of a large advertising firm, consistently replicating that at scale gives you a lot more inventory to sell.

One could say something similar regarding content farms and big daddy G.

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