> Where are the people who can’t afford buying things?

The already-marginalized? "The Trussell Trust reported a 33 per cent increase in the number of three-day emergency food parcels in 2020-21 compared to 2019-20,"

https://commonslibrary.parliament.uk/research-briefings/cbp-...

> There should be a diminution of 10% global consumption, where is it?

Hospitality and travel.