Someone writing advice in a major Norwegian newspaper got into "trouble" for making this argument in their advice column a while back. Part of the problem is that it's hard to express this in a way that doesn't feel like an attack on women and avoiding coming across as an entitled attitude when expressed by men. But it's also getting really hard to ignore that there's a disconnect - for both many men and women - between what they believe their "value" is and what their value is in the eyes of prospective partners.