These sorts of rug-pulls blur the line between legal and illegal though. Take the "Save the Kids" token [1]. In this case, they hyped up this token, their audience bought into it thus jacking up the liquidity, and right around the top all the folks that were hyping the token sell off and everyone is left with a token that's basically worthless.

When we talk about law enforcement stepping in, I struggle to see what they could possibly help with in scenarios like this. TBH the FTC or SEC needs to step in and investigate these instances.

[1]: https://www.youtube.com/watch?v=3Xw9rWmTQfc