I had a Reddit account for five years but never logged in. Until about six months ago when I rediscovered Reddit. I now spend more time on Reddit than the rest of the internet combined. I have a personal account and a work account. For work stuff, it's catching up with Stackoverflow in my technical discussions. For personal stuff, I don't even know of a comparable site. I am a small BI consultancy and I would definitely spend ad money on Reddit once they get their shit together.