Reddit to me is the kind of thing where monetization methods feel like they run counter to what I consider the main value of the website is. People visit because of the communities, but advertisements and astroturfing erodes that by making the communities more and more inauthentic. The problem is that advertising is where the money is, they aren't going to survive on reddit golds. So it seems like the path they have been on for the past decade has been to both grow enough and change their demographics such that the majority of their demographic is less discerning to advertisements and astroturfing, and to generate engagement through communities that enable that sort of advertisement.

Now I suspect they are trying to transition towards somehow deriving value as a hub for what are now cult like communities that stan and provide PR for powerful groups like various corporations, media conglomerates, sporting leagues and franchises, political ideologies and so on. Those are the communities that feed off drama and hype that social media has learned will drive the most engagement. They sprinkle it in with other innocuous things like cute pets or viral tik tok reposts (and the other subreddits that are actually very good) to make it not seem as egregious as it really is and hope that most people continue to believe that it is the same organic "front page of the internet" that it had become ever since Digg decided to kill itself many years ago.

Much like almost everything else from that time, they simply just outgrew and replaced their core demographic with a group that are much easier to exploit.