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A comment on Sneaking into the Fortune 500 through the back door.

Re:Sneaking into the Fortune 500 through the back door by patio11 on Saturday September 03, 2011 @08:11AM (#2957124)
The comments here are mildly frustrating to me. Core takeaway: despite what you might assume about purchasing rules, no-touch sales can successfully penetrate organizations which have billions of dollars invested in making sales difficult. That is VERY IMPORTANT for your business model because the LTV of an account fo these types of services is fairly high and thry are UTTERLY price insensitive at the dollar amounts we routinely bicker over.

There are copies of BCC bouncing around in the American defense industry. (Long story.) Obviously, when you can spend two million by hitting a button, the difference between $25 and $30 is immaterial.

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Re:Sneaking into the Fortune 500 through the back door by sdrinf on Saturday September 03, 2011 @03:53PM (#2957993)
> There are copies of BCC bouncing around in the American defense industry

That is one heck of an achievement. Mind if I ask how that happened?

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Re:Sneaking into the Fortune 500 through the back door by patio11 on Saturday September 03, 2011 @04:02PM (#2958007)
The same way almost all sales of BCC happened: customer wants to play X bingo with users, customer Googles [X bingo cards], customer finds BCC web site, customer pays via credit card. The only reason I'm even consciously aware of this customer is that they really wanted a custom feature built and, because of who they were and what they were doing, I made it happen. (At the risk of stating the obvious, normally $29.95 does not entitle you to getting custom programming done on your behalf.)
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