7 cores GPU / 16GB RAM / 256GB SSD 1.359 euros
https://i.imgur.com/udZSqAz.png
8 core GPU / 16GB RAM / 512GB SSD 1.629 euros
https://i.imgur.com/QacUu2X.png
I'm not saying it isn't the price people will pay, I'm only saying it's a price point that will convince people to upgrade, but won't allow Apple market to expand in a meaningful way.
Apple had already a boom years ago, I still remember Peter Jackson editing LOTR on set with his MacBook Pro + Final cut.
Then Apple stagnated and studios replaced their Macs with PCs.
Now maybe they will buy Macs again, it's a cycle, it's the same market shrinking a little and expanding a little over time.
Pro Macs are not iPhones, there are countless alternatives.
> Pro Macs are not iPhones, there are countless alternatives.
I have a very different reading of the market.
I don't think iPhones are priced competitively. They are not really better than Android phones which are far cheaper. That's why they have such a ridiculously low market share in Europe.
The Macbook Air is competitively priced however. Its price is in line with the rest of the market and it is a good cost to value offered proposition.
Phone market share in Europe[1]:
Apple 35.42%
Samsung 30.81%
Xiaomi 11.71%
edit: some other sources have it Samsung 32%, Apple 28% and yet others Samsung: 30% and Apple: 22%, but either way hardly "ridiculously low"
[1] https://gs.statcounter.com/vendor-market-share/mobile/europe
It's not disastrous but it compares poorly to the between 55% and 65% of the USA market.