Maybe to get people to subscribe to their blog or follow them with an RSS feed :)

agreed. while typically i dont follow multi-part blog series, i'd also probably never visit the site/blog again were it not for the the cliff hanger and i found this interesting enough that ill flag it and follow up. good stuff guys!

Thanks Scott. It's a very long story about how we got FIPLAB to the stage it is at today. There is so much advice we want to give and it would just be information overload if we tried to fit it into one post.

I'll write up Part 2 over the weekend, which is going to be a lot more interesting, covering how we got mainstream media coverage for our 2nd app (London Cycle: Maps & Routes), including a large front page banner feature on the iTunes App Store itself.

The really good stuff is still to come, but we had to start at the beginning to add context to everything else.

Well, don't forget to let us know when the full article is out. I'll happily post it up on swombat.com - it's a great story - but I have to say I'm not too fond of the multi-part post format either.

that's awesome, thanks - will hit you up once all the 'parts' are out.

Speaking as someone who tends to go on and on in early drafts, feeling like you need to split stuff into multiple articles is a good sign that you should edit things down.