The sneeze reflex is complex, and clearly not encoded in the very small and simple viruses that trigger it.
I have a hypothesis that many undiscovered pathogens in fact have a positive impact on survival rates of their host, which is why behaviours that deliberately spread (some) pathogens are so common.
This happened in South America with a cholera outbreak. In countries with good sanitation, strains that made their hosts sicker ended up dying out because people had to stay indoors more. So the strains that were less sever allowed people to go out and interact socially and therefore spread the cholera further.
Arguably the same thing might be happening with the Omicron variant which early data suggests is much much milder than previous variants
The evolutionary selection pressure that can result in weaker viral variants comes down to the fact that deadlier viral genetics die off in the corpses they create from their hosts, sometimes leaving only the weaker genetics in the hosts that didn't die. That selection pressure really isn't there for any of the COVID variants, especially with its long incubation time. The virus is free to mutate into stronger variants in the mean time.
Presumably it also aids in the spread of hippo-hosted parasites?
And yet apparently that cost doesn't outweigh the benefits of this behavior.