I agree. I was in South Carolina last week and had Carolina gold rice twice- once in a seafood purloo and again in a broiled seafood combo. Had the menus not made a point of noting it was real Carolina gold I don’t think I would have paid any attention to the rice at all. Since they did I made sure to pay attention and I noticed no flavor difference at all. It might have had a different texture, I can’t be sure. End result is this rice means nothing to me.