Ah this is true, hadn't considered this.

It seems like there's a lot of this all the time though?

Everywhere I've lived, my only choice of ISP was Comcast. Whatever Comcast told me I needed to pay for internet, that's what I was going to pay lol.

For mobile phone providers, in the US your options are generally AT&T, Verizon, and T-Mobile, which I'm sure collude on prices and fix them. Same with Cloud services providers, etc