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A comment on Is Scvngr/LevelUp’s Latest Marketing Ploy a Cry for Help?.

Re:Is Scvngr/LevelUp’s Latest Marketing Ploy a Cry for Help? by Hisoka on Thursday September 01, 2011 @03:52PM (#2951486)
Theory: The first pivot to LevelUp was planned partially to change the name to something more memorable. They thought they might as well pivot to something else more profitable while they were at it.

The second pivot is just desperation.

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